The new What’s in a Name? movie is the biggest video feature to come out of Airush Kiteboarding since 2014.
Rather than just produce a film to serve product campaigns, we wanted to create a complete movie involving every aspect of Airush to tell the story of the brand itself.
Filmed in the three locations of Cape Town, Mauritius and Brazil, the sixteen minute feature is a beautifully shot masterpiece and a true testament to the Airush brand. The movie showcases the utmost talent of the riders and what they are truly capable of, but also the people that brought the project to life.